Outdoor Signage: Creating a Strong and Consistent Brand Image

A business sign delivers a continuous, repeated impression to drive brand awareness and generate customer interest. It’s an essential part of a marketing strategy that can last decades and help businesses achieve their goals.

A sign’s lifespan depends on several factors, including structural design, fabrication methods, and installation. It also is affected by weather, pollution, and vandalism.

Architectural signage is a vital part of any building’s design and function. It provides wayfinding information, branding, marketing, and a multitude of other benefits.

It also helps to promote your brand’s identity, creating a cohesive, consistent appearance that makes visitors feel more comfortable and confident in the space. Whether your business is large or small, custom vinyl signs can add value to your brand and the experience visitors have while at your location.

The most common purposes for this type of sign are to provide wayfinding information, orient visitors and enhance the overall aesthetics of a building. These signs are often made from high-quality materials like metal, glass, and stone to increase their durability and longevity.

The design and development of architectural signage is a complex process that includes strong engineering and detail. It also must be ADA compliant, which means it has to meet federal regulations regarding wayfaring, accessibility and other essential functions.

Channel letters, also known as dimensional letters, are standard three-dimensional graphic sign elements that feature bold letters mounted in a way to give them a striking, 3D effect. They consist of four main pieces: the face, the return, the backing and the lighting element (if it has illumination).

Usually made with aluminum sheeting, channel letters are assembled using computer-driven bending machines. They’re then painted and fitted with any lighting components such as neon gas tubes or more energy-efficient LEDs.

For face-lit letters, they’re typically flush mounted directly to the building facade or an eye-catching raceway. They’re topped with a durable acrylic that can come in any type of transparency or color level to achieve a custom appearance.

For back-lit lettering, they’re mounted slightly away from the building so that lights are projected on to the wall behind them. This creates a halo or glow that immerses the silhouette of the text. This is often called a “halo-lit sign.” It’s an extremely effective way to draw attention and increase traffic.

Monumental displays are a common type of sign used by business owners throughout the world to create a strong and consistent brand image. These architecturally designed signs are constructed with durable, weather resistant materials that can look appealing 24/7, 365 days a year.

Smart businesses place these freestanding signs near parks, shopping centers, neighborhood public areas, commercial buildings and campuses to help their customers find them easily and contribute to their success. Some may be illuminated with LED lighting, and others include special features like landscape spotlights.

Outdoor monument signs are typically made from brick and mortar construction, stone, stainless steel, plastic, or other strong materials. Some are illuminated, and some have digital displays integrated.

These types of signage can be custom-designed to suit your business needs and style. Some options include stucco features, fancy brickwork, imitation stone or another durable material that matches your business’s branding.

Illuminated signs are a great way to get your message in front of potential customers. They’re easy to read, particularly at night or in bad weather, and they can be used for a variety of different purposes.

They’re also a very cost-effective way to market your business, because LED illumination doesn’t require much electricity, so it’s less expensive than neon or incandescent lighting.

It’s also an excellent option for businesses that are open 24 hours a day. It’s often the case that people don’t make it to a store or restaurant when it’s closed, so having illuminated signage can be a big help to those who need to find your business quickly.

Illuminated signs are available in a variety of shapes and sizes. They can also be custom shaped to fit your brand’s logo or message. Plus, they’re available in a variety of different colors to match your brand. They’re also programmable so you can easily update your messaging when it comes to special events or promotions.

Axe Signs + Wayfinding is a reputable Jacksonville outdoor sign provider  that can help you develop your brand, market your company, and connect with your target audience with effective, affordably priced external signage.

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